Bios

Rich and varied research experience across the entire team

Peter Gold

Peter Gold, CEO: With more than 25 years of syndicated and custom research experience, Peter possesses a broad scope of research expertise. He is the chief architect of several research products, including one of the country’s leading omnibus services. His broad range of research experience lends itself particularly well to the world of omnibus research where clients tend to have an extremely diverse set of needs. Peter’s background as a practice leader has enabled him to develop a business model that is rich in client-centric benefits while simultaneously being very cost-effective. Peter earned a BSBA from the University of Florida and holds an MBA from Boston College.

Jordan Losen

Jordan Losen, President:For the past 17 years, Jordan’s research experience covered a broad array of industries and disciplines; including marketing communications, brand positioning, segmentation and new product development. He has been recognized for his ability to assist in identifying new business opportunities, design solutions to address business problems and in building the research frameworks needed for actionable strategic planning and implementation.

 
Cindy Lau, Senior Project Manager: Cindy has over 20 years of marketing research experience. She has managed survey operations centers for both custom and policy research firms. Cindy works closely with clients and internal operations to translate business needs into questionnaire design and survey development that lead to relevant, actionable results. Cindy has been instrumental in the creation and implementation of quality control initiatives and quality-related training procedures.