Which new product concepts/ads have the most promise? Which elements do consumers like most and least? Which are more engaging, connect to the target consumer and are better at communicating key message points? How can my messaging be refined to optimize effectiveness? Whether you need to pare down a number of new product concepts, potential ads for further development, or select the most promising product concept or ad for launch, VeraQuest can help. Our fast, reliable, quantitative online concept-screening, concept-testing and copy-testing capabilities enable you to get results in three business days and a PowerPoint chart-deck two days later.
We employ monadic, sequential-monadic and when appropriate, proto-monadic designs to provide timely, actionable, cost-effective results. Moreover, our ability to augment sample with general population or targeted respondents gives our clients greater flexibility to evaluate results among narrowly defined target audiences. While open-ended questions require a few extra days for coding, understanding unaided reasons why consumers like or dislike a particular concept or advertisement can provide valuable insight into the concept/ad copy-refinement process.