Which new product concepts/ads have the most promise? Which elements do consumers like most and least? Which are more engaging, connect to the target consumer and are better at communicating key message points? How can my messaging be refined to optimize effectiveness? Whether you need to pare down a number of new product concepts, potential […]
When looking to influence consumer choice via in-store marketing plans, out-of-store marketing communications, and/or store channel selection, it is imperative to understand consumer shopping behavior from pre-purchase through post-purchase. We can go beyond scanner data to ask relevant questions which provide a more complete picture of the buyer and his/her shopping dynamics.
Determining the optimal product flavor/variety assortment can be a daunting task. Whether limitations are imposed by the retailer or by the manufacturer itself, manufacturers must make smart choices to maximize profit per linear foot at retail. In order to determine the optimal product line, companies must be able to measure the incremental value of each […]
Research created specifically for public release does not look or feel like traditional market research used for internal proprietary strategic planning. The ultimate goal of the “newsmaker” study is to release the results into the public domain to create conversation. Creating news isn’t easy, often causing the initial phase of survey design to be more […]
One of the major advantages of online research is the ability to show high-quality images to a large number of respondents quickly and cost-effectively. Our in-house graphics experts have the know-how to ensure that your packages are shown with the best resolution and quality for a life-like viewing experience. When testing package variations, product claims, […]
The purpose of any marketing program whether it be advertising, promotion, event sponsorship or social media campaigns is to effect change – changes in awareness, attitudes and ultimately buying behavior. Therefore, monitoring these changes over time is critical for determining the degree to which a given campaign is effective. Syndicated store scanning data is the […]