Independent Market Research Commissioned by Avaya August 2016 Background and Introduction In today’s digital world, almost any corporation, large or small, can be brought to its knees in an instant by a network breach. The focus of this research is to: 1) quantify the perceived importance of end-to-end segmentation in protecting medium-to-large corporations, 2) assess […]
The May 12, 2016 VeraSpectives post was picked up by USA Today. Our survey which asked “Who’s More Charitable – Donkeys or Elephants” made the front-page of the May 24th edition of USA Today under Snapshots. All inquiries should be directed to Peter Gold.
Level Up Learning: A National Survey on Teaching with Digital Games By Milton Chen, Ph.D. Chair, Games & Learning Publishing Council Excerpt: In Fall 2013, the Joan Ganz Cooney Center, on behalf of the Games and Learning Publishing Council, surveyed 694 K-8 teachers from across the United States on whether and how they are using […]
Survey Reveals That Majority of Smartphone Users Share Their Location Through An App Safety is Primary Reason Cited for Sharing Location Excerpt: SAN FRANCISCO, Jan. 21, 2014 /PRNewswire/ — Life360, the leading location and communication app for families, today shared findings from a recent omnibus survey that show a growing acceptance and use of location […]
When Fake Brands are Used to Get Real Data – Quirks Research Review, November 2013 Issue by Peter Gold, VeraQuest CEO Excerpt: The last 10 to 15 years have seen many new developments in marketing research. Neuroscience, mobile surveys, location-based research, big data, social media, survey gamification, DIY and Google consumer surveys each have garnered […]
How to Design Research for Public Release – Quirks Research Review, April 2013 Issue by Peter Gold, VeraQuest CEO and Laura Light, VerQuest Practice Leader: Public Relations Excerpt: Research created specifically for public release does not look or feel like traditional market research used for internal proprietary strategic planning. The ultimate goal of “newsmaker” research […]