Design/Quality Control

Data quality is our top priority

Design Specifics and Quality Control

  • Sample - We apply stringent oversight to make sure our national sampling plan is reliable, valid and consistent… more
  • Survey Design – The form and content of questions developed within a survey can range from a simple to complex design and often benefit from deep experience across a variety of industries and solutions… more
  • Survey Testing – Survey testing is completed by multiple team members prior to each launch. The testing includes examining the survey layout, making sure the survey text matches the questionnaire, checking logic and skip patterns and basically ensuring the survey is 100% correct.
  • Ensuring Data Integrity – Survey selection and frequency of participation are areas of concern when undertaking internet-based surveys. We do not allow respondents to take a survey as many times as they wish or choose the subject of the survey as both of these activities can distort results… more
  • Data Tabulations – A key output from the VeraQuest omnibus survey will be the delivery of data tabulations in Microsoft® Word format… more
  • Topline Reporting – Upon request, VeraQuest will also provide a topline report of the survey data set, focused on the key objectives set forth by you… more

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