Survey Design
Flexibility and experience is our key to success
The form and content of questions developed for a survey can range from a simple to complex design and often benefit from deep experience across a variety of industries and solutions. Our employees have this experience and work closely with you to make sure your objectives are met by utilizing the appropriate question/scale design.
- VeraQuest’s industry experience includes: agencies, automotive, consumer goods, financial services, healthcare, manufacturing, media/entertainment, energy, public affairs/policy, restaurant, retail, technology, telecommunications, sports/leisure, travel.
- VeraQuest’s survey design experience includes: copy testing, concept testing, customer satisfaction, brand and advertising tracking, brand positioning, communications development, packaging, new products, product features, pricing.
Standard demographics include:
- Region
- Age
- Gender
- Age within Gender
- Marital status
- Ethnicity
- Education
- HH Income
- Investable assets
- HH size
- Age and presence of children
- Employment status
- Political Affiliation
