Attitude and Usage
When you are looking to better understand consumer attitudes and usage behavior towards a specific category, it is important to explore all aspects relevant to the category. However, there are times when only certain components of attitudinal and usage behavior are all that you need. We have the ability to quickly and inexpensively examine these elements as they relate to your category of interest.
Business Needs
Need to understand consumers’ attitudes (needs and wants) as they pertain to your industry/category, as well as their current behaviors/perceptions surrounding their purchase decisions and usage.
Example Questions
- How strongly do you agree/disagree with following statements? (Attitudinal battery related to category)
- Which of the following brands are you aware of?
- How familiar are you with each of the following brands?
- What brands do you consider?
- What brands do you purchase?
- What brands are you likely to purchase in the future?
- How do these brands rate on key attributes?
- At which stores or channels do you purchase the product?
- What are the reasons/occasions for purchase?
- What influenced your purchase (need/choice of brand) (in-store/out-of-store variables)?
