Name Testing
Whether testing a single name or a set of potential names, we can identify which names possess the greatest overall appeal, connection to the consumer and fit to your brand, including using monadic presentation of the names when feasible. Often, this can be accomplished by including questions that both differentiate and provide measurement of overall impact.
Business Needs
Need to evaluate multiple potential names (new product/service/business) in order to narrow down the number of potential names for further testing.
or
Time and budget constraints do not allow for a full quantitative evaluation of each potential name; however, you would still prefer to have the ability to project findings across a representative sample rather than relying solely on focus groups or other qualitative research methodology.
Example Questions
- What was your overall impression of the name?
- Based on the name, how likely are you to consider the brand in future?
- Based on this name, how likely are you to purchase the brand?
- How well does the name fit with the brand positioning (or product offering)?
- Based on the name, do you feel more positive or negative towards the brand?
- Is the name perceived to be confusing, engaging, believable, unique, etc.?
- How does the name rate on key attributes?
- How does the image you associate with the name/brand fit with your own self-image?
- Ranking of potential names on overall preference.
