Public Relations/Newsmaker Surveys
When you’re trying to generate public interest/media coverage for your product, service, brand or issue, results from a well-designed survey can add emphasis to your communications and media outreach program. We can work with you to develop a questionnaire which speaks to your program’s objectives.
Business Needs
Need to generate newsworthy information to enhance efforts to generate buzz/desired public action through garnering strong media attention.
How knowledgeable is the public about key elements of your publicity campaign?
How does public opinion compare to expert opinion?
Are there fun (or serious) aspects of a product, service, brand or issue that need to be brought out?
Example Questions
- Which of several statements are true to the best of your knowledge? (select all that apply)
- How important are the following statements to you? (scale question)
- How strongly do you agree/disagree with following statements? (scale question)
- Which of the following situations have your experienced recently? (interesting/fun/unusual situations)
