On a daily basis, 48% of online users access social networking sites; while 45% say they email friends and family. This is a reverse course from last spring, …
SMIS Round 2
Last spring, we released our SMIS (Social Media Impact Score), which measures the impact of social media on the look and feel of our lives. This past December, …
A World Between Us
Nearly a year ago when we first introduced our Social Media Impact Score, we segmented the world of social media users (or non-users) into 5 distinct categories …