When Fake Brands are Used to Get Real Data – Quirks Research Review, November 2013 Issue
by Peter Gold, VeraQuest CEO
Excerpt:
The last 10 to 15 years have seen many new developments in marketing research. Neuroscience, mobile surveys, location-based research, big data, social media, survey gamification, DIY and Google consumer surveys each have garnered the attention, the imagination and even sometimes the disdain of the research community. Having something new and shiny is fun and it gives researchers something to shout about. And, as researchers are notoriously weak as marketers and self-promoters, new technology also gives them the wedge they need to get their foot in the door with clients.
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