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VeraSpectives

Catching Bad Responders
November 29, 2017

This piece, the third in our four-part series on best demonstrated research practices, explores the prevalence and impact that fraudulent responders have on data quality. VeraQuest understands the value of fast, inexpensive research in today’s marketing research environment, which is why our business was built with speed and cost in mind. However, we also recognize […]

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Picture Perfect – The Art of Using Images in Surveys
November 14, 2017

The second in our four-part series on best demonstrated research practices covers items to consider when using graphics in an online survey. VeraQuest understands the value of fast, inexpensive research in today’s marketing research environment, which is why our system was built with speed and cost in mind. However, we also recognize the critical importance […]

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